Litt.le by Litt.le

way back to the past

2011-06-17T01:26:00.003+08:00

Along the trip to National Museum,

I found out it's not as boring as what I previously thought.

It's a good experience and lot of learning there.

A quick and showcase of Malaysia history and culture.

It's much more interesting as I expected.

I found out some interesting field that I would like to explore more on it.

First of all, I was attracted by the different cultural influences in Malaysia.

It was so interesting that how the way different people brought the culture in,

blend it together and form a unique culture in the way of art, language, food, architecture and lifestyle.

Second, the animal currency also attracts my attention on it.
It's very interesting topic when people start using currency,
and they start making their "money" in different forms.
It was way too different compared to our coin and bank notes.
Every animal currency is uniquely made.
I wonder what can they "buy"/exchange using an elephant currency/chicken currency.
They made their currency according to their belief and culture too!

Here come the era of coin and bank notes.
I'm attracted by the design of every countries bank note and coins' design.
It's sooo beautiful!

In a nutshell, it's a good experience for me to re-visit National Museum.
It was a childhood memory for my last visit.
National Museum is well-managed and informative nowadays. Yet, less boring.
=)

Krispy Kreme prototype

2011-03-01T23:59:00.000+08:00

Main Page

About us page

Coffee & drink page

Collectible page

Find us page

Doughnuts page

Mood Board & Site Map (Krispy Kreme)

2011-01-18T13:34:00.001+08:00

Refined Sitemap

Krispy Kreme Strategic Brief

2011-01-16T16:58:00.002+08:00

Project Definition

This project is to redesign the website of Krispy Kreme to enhance the visual attraction toward the target audience.

Krispy Kreme, a chain of doughnut stores which serves up a variety of doughnuts and coffee. Krispy Kreme has expanded their business throughout the world.

Therefore, the website should be enhanced in both interface and usability to attract their target audience and brings in potential user. Redesigned website will able to present the famous international brand in both attractive and informative way to achieve the purpose of promoting their products.

Current Site’s Analysis & Goals

The purpose of Krispy Kreme’s website is to showcase their products and introduce the brand to user. Besides that, it provides clear location information for the user to visit. Krispy Kreme’s website also provides a platform for user to give comments and suggestions to Krispy Kreme. Other than that, it provides updated news and offers of Krispy Kreme to keep user coming back.

Current Krispy Kreme’s website has good brand identity with the green polka dots background which it’s the packaging of Krispy Kreme, yet it’s unpleasant to the eyes. Besides, Krispy Kreme website’s color scheme is overall too harsh. Therefore, the color scheme should be reconsidered.

Apart from color problem, the quality of the images is bad. Jagged images make the site look unprofessional. Furthermore, the website is inconsistent in layout and grid system. There is double scrollbars which is inconvenient to user. In additional, the malfunction of “Doughnuts” page failed in conveying the product information. Besides that, the navigation buttons are lack of attractive.

In terms of typography, current website doesn’t have a consistent typo system. Information structure is unattractive. Hence, improvement of typography system should be done in Krispy Kreme’s website to increase the interest of user to read on the information.

Client’s Analysis

Background Information:

Krispy Kreme, a well-known chain of doughnut store that originated in Winston-Salem, North Carolina. It was founded in 1937 by Vernon Rudolph. Krispy Kreme has grew rapidly and expanded to worldwide. For consistent quality, Krispy Kreme developed into a system that delivered the perfect doughnut mix with the new automatic doughnut cutter machine. Krispy Kreme sells Whole Wheat Glazed and lesser trans fat doughnut in attempt to provide a healthier products to customer. Besides, they provide a comfortable environment for dine in customer.

Mission & Vision:

Mission: To touch and enhance lives through the joy that is Krispy Kreme.

Vision: To be the worldwide leader in sharing delicious tastes and creating joyful memories.

Unique Selling Point:

The store emphasizes their signature treat “Original Glazed doughnut”. Besides, the “Hot Doughnut Now” light is a unique concept to attract customer with warm Krispy Kreme doughnuts.

Position & Cultural value:

Krispy Kreme has established itself as the quality leader in the doughnut industry.
Doughnut is a newly formed trend to public in Malaysia. The colorful and joyful looking doughnuts has brought doughnut to parties and celebrations.

Short & Long-term Site Goals

Short-term site goals:

Provide interesting information and frequently updated news for users to keep visiting the website.

Long-term site goals:

Build trust and confidence on users.

Target Audience

Young adults aged from 20-30 years old are the primary target audience of Krispy Kreme, especially female with middle to high income rate. Secondly are families with middle income rate.

Potential audience: Teenagers aged from 14-19 years old.

Competitor’s Analysis

Krispy Kreme competes with numerous well-established food service companies. The company competes with other doughnut retailers and bakeries, specialty coffee retailers, fast-food restaurants, delicatessens, take-out food service companies.

Dunkin’ Donuts:

Dunkin’ Donuts is a well-known donut and coffee retailer founded in 1950 by William Rosenberg. Dunkin’ Donuts today is more focusing on coffee compared to donuts.
The company is well-known for their advertising. They have built a strong brand identity with their corporate color which are pink and orange. Dunkin Donuts mainly targets young adult and business person from aged 20-35 years old.

J.CO Donuts:

J.CO Donuts & Coffee is a donuts and coffee retailer newly founded in 2005. This new born company is growing fast in South-East Asia. As of October 2010, J.CO Donuts has 87 outlets throughout Asian countries. They have branded their products in a younger outlook to attract younger customer.

Starbucks:

Starbucks is an international coffee chain founded in 1971. The company has expanded rapidly to worldwide. Starbucks is the largest coffee retailer company in the world.
Starbucks branded their product in a high-class appearance which targets on middle to high income rate business person. Secondary audience is young adults. Good services and quality of their product are highly controlled by Starbucks to keep customer coming.

JavaScript Coding Library

2011-01-09T19:26:00.000+08:00

A JavaScript that can embed custom fonts without render the text into image.
http://typeface.neocracy.org/

An Example of nice drop down menu.

http://aviary.com/

Drag to share in facebook, Twitter, and etc

http://nettuts.s3.amazonaws.com/467_dragtoShare/source/dragToShare.html

Hide content under a title.

http://davidwalsh.name/dw-content/fancy-faqs-2.php?effect

------------------------Website to download JavaScript-------------------------

http://dzineblog.com/2009/07/best-sites-to-download-free-javascript-code-snippets.html

PSD Tutorials

2011-01-09T18:21:00.000+08:00

Neon Style Text

Stylish Text

Digital Painting Illustration

Fading Effect

Milk Effect Text

Beautiful commercial web design

2011-01-09T16:54:00.000+08:00

Site Map

2011-01-07T19:36:00.000+08:00

Competitors' website analysis

2011-01-07T03:30:00.000+08:00

Big Apple Donuts (Flash)

Pros :

1. Interesting graphics.

2. Good typography.

3. Attractive simple animations.

4. Attractive images.

Cons :

1. Crowded Mainpage.

2. Information everywhere on the Mainpage.

J.Co Donuts (Flash)

Pros :
1. Nice illustrations.
2. Interesting transitions.
3. Clear navigations

Cons :
1. Error on flash.
2. Too much empty space.
3. Zic-Zac layout on "Healthy Ingredients" page.
4. Too simple background.

Dunkin Donuts

Pros :

1. Good typography system.

2. Attractive images.

Cons :

1. Confusing navigations.

2. Inconsistent layout.

Doughnut Plant

Pros :

1. Clean design.

2. Easy navigate.

3. Nice transitions.

4. Minimalist.

Cons :

1. Font size too small on "History" page.

Donut King

Pro :
1. Clear navigation buttons.
2. Nice layout.
3. Attractive images.
4. Cute design.

Cons :
1. Empty spaces on left or right column in certain page.

Donut Empire (Flash)

Pros :

1. Consistent Layout.

2. Clear page indicator.

Cons :

1. Too gold.

websites analysis

2011-01-07T02:42:00.000+08:00

Client's Website Analysis

www.krispykreme.com.my

Pros :

1. Clearly seen Logo.

Cons :

1. Bugs on "Doughnuts" page.

2. Double scrollbars on "Latest News" page.

3. The running doughnuts at the bottom are distracting.

4. Inconsistent grid system and layout.

5. Poor on website's margin.

6. Low picture quality.

7. Not attractive navigation.

8. Inconsistent typography system.

9. Unattractive information structure.

Web Design II Gantt Chart

2011-01-06T00:44:00.000+08:00

Music Videos

2010-05-16T02:24:00.011+08:00

3D props used on the Music Video. Cool and Nice!!

Olivia Ong - You and Me... I like the mood~

Web Design 1 - Mood Board, Flow Chart, Wire Frame

2010-01-18T01:11:00.003+08:00

initial brainstorming HOW TO

2010-01-05T13:49:00.002+08:00

1. How to travel around the world

WHO AM I : Backpack Traveller
WHAT IS IT : Travelling
1ST TASK : Pack up
2ND TASK : Have a map
3RD TASK : Prepare a camera
OUTCOME : You are on the way to the WORLD!
SHOWCASE : Gallery (Photo from backpacker all around the world)
OTHER : Tell ur friends/Contact

ART STYLE : Vector cartoon + Photo montage
IDEA : Horizontal Growing Website (main character walking, character stay still, bg move)

2. How to raise a pet

WHO AM I : Dog owner
WHAT IS IT : Dog
WHAT FOR : Raise the dog well
1ST : Prepare him a dog's house
2ND : Feed him regularly
3RD : Bath him
4th : Play with him
OUTCOME : a healthy & happy dog

ART STYLE : Vector Illustration, Bright color

3. How to create a better world

WHO AM I : Author
WHAT IS IT : Earth
WHAT FOR : For a Better World
1ST : Do not waste food
2ND : Shut off the light when it's not necessary
3RD : Lend a hand to people who need help
OUTCOME : A BETTER LIFE starts from small changes of YOU
OTHER : CONTACT/SHARE

ART STYLE : Photo montage, Semi realistic